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Services Provided
Access to a wealth of experience and contacts across the FMCG, Retail, Foodservice and Wholesale. Whether you are seeking consultation on strategic direction or direct selling, we can provide an expert service.
Tactical and Strategic Selling
20+ years of successful relationship management across the entire spectrum of UK customers. Proven track record of developing both SME start ups as well as both stabilising and driving growth in established businesses. Our principles are based on long term relationships, across our broad base of key customer contacts.
A Track Record of Success - Some Examples
1. Developing a new category with a new entrant SME to the UK retail market, delivering long term, sustainable growth.
2. Securing category captaincy with leading UK retailers.
3. Turning around ailing performance with leading UK retailers, into profitable and collaborative relationships.
4. Implementing brand plans in retail, cash and carry and wholesale environments.
5. Working closely with manufacturing facilities to improve product offerings.
We Can Help If You
- Have limited sales expertise but are looking to grow your business.
- Want to break into new customers or channels.
- Are not making the most of your existing customer relationships.
- Want to effectively implement category management into your business and customers.
- Have a transactional only relationship with your customers.
- Are looking to develop joint business plans and give your business strategic direction.
About Us
Iain Richardson
Iain has a wealth of experience working across major UK blue chip businesses. From managing the category management agenda at Masterfoods (Mars) with key retailers such as Tesco and Sainsbury's, he has gone on to develop lasting relationships within both branded and private label environments.
Managing accounts of up to £100m, Iain has extensive expertise of both large multinational organisations but also SMEs and start up businesses.
We are Passionate About What We Do
We will treat your business as we do our own, acting with integrity and determination to help you succeed in your goals.
Take The First Step To Success
Follow the contact links below to discuss your requirements further. We will create a tailored proposal which best suits your needs and allows you to meet your goals quickly and effectively.